Program Description

This program seeks to prepare students for the dynamic field of digital art by providing a basic career oriented education. Through intensive training in visual foundations and state-of-the-art technology, students gain aesthetic awareness, problem-solving skills and the technical proficiency necessary to pursue an entry-level position in the visual communication industry in positions such as graphic design, web design, computer animation, 3D graphic visualization, motion graphics design and interactive multimedia design.

All students begin in the Graphic Design Option and once completing the basic digital design courses must choose between the Graphic Design Option or the Web Design Option. The Graphic Design Option focuses on typography, page layout and publication design. The Web Design Option focuses on HTML, CSS, and UX and UI Design.

The Digital Arts program articulates with Lehman College (B.A. Specialization in Studio Art: Computer Imaging); Mercy College (B.F.A. in Computer Arts and
Design); New York City College of Technology (BTech in Communication Design) and SUNY Empire State (The Arts and Cultural Studies). Students are encouraged to read these articulation agreements on the Transfer Planning web site.

Learning Outcomes
Upon successful completion of the Digital Arts program requirements, students will be able to:

  1. Demonstrate an understanding of the principles of design and their application in addressing ideas, both symbolically and expressively.
  2. Develop hands-on studio, production and presentation skills and competency in the use of traditional art tools and techniques.
  3. Demonstrate an understanding of the principles of typography.
  4. Demonstrate the ability to evaluate and place works of art and design in a historical context.
  5. Demonstrate an understanding of the influence of history and culture on the creative process.
  6. Demonstrate an understanding of the process involved in the planning, execution and design of visual communications
  7. Demonstrate the ability to articulate a design concept using relevant terminology.
  8. Demonstrate competence in the use of software packages utilized in digital design.

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Curriculum Coordinator: Professor Lisa Amowitz

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