Program Description

Marketing facilitates the flow of goods and services from producers to consumers. In today’s marketing driven society, organizations need college graduates with knowledge of marketing functions, including advertising, personal selling, wholesaling, retailing and marketing research. A Cooperative Work Experience course allows students to gain valuable experience in a supervised setting. Graduates are equipped to assume entry-level positions and to pursue self-employment opportunities. Students are advised that there is an AS degree offered in the same discipline. The program articulates with SUNY Empire State College, Business, Management and Economics and Interdisciplinary Studies baccalaureate programs.

Learning Outcomes
Upon successful completion of the Marketing program requirements, students will be able to:

1. Discuss general knowledge of topics such as accounting, marketing, business ethics, forms of business entities and global business as they relate to the business environment.
2. Demonstrate the ability to successfully engage in business research, information gathering and reporting in an individual and group setting.
3. Critically analyze and discuss topics including marketing ethics, the four P’s of marketing and global/domestic marketing strategies.
4. Utilize and incorporate basic business technology to produce business documents, spreadsheets and databases.
5. Demonstrate proficiency in performing basic mathematical calculations required in a business setting.

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Curriculum Coordinator: Professor Howard A. Clampman