In an effort to help expedite all Communication and Marketing requests, we have implemented a new tracking system for your upcoming projects. We now use Trackit, the same workorder system as the IT department.
It is a simple and intuitive tool that will help us to communicate better and facilitate your requests in a much more timely manner.
To use simply go to: http://www.bcc.cuny.edu/faculty-staff/submit-a-work-order/. Once there, click on Communications and Marketing and sign in with your BCC credentials.
Once you have all the information i.e. copy, artwork, sizes, etc. please type the details of your request in the “Work Order Description” box. Be sure to submit your copy as a Microsoft Word document as an attachment. With regard to graphic design requests, please type the details of your request in the “Work Order Description” and be sure to include all desired artwork, logos etc.
If you need to submit multiple attachments, you will first need to save the initial request, then go back in and add subsequent attachments.
All website projects and requests for social media marketing should be submitted through Trackit as well. The submission process is exactly the same. The only difference is when you fill in the “Summary” please be sure to indicate if the nature of your project is web or social media based. For example: WEB – homepage billboard needed for Convocation or SOCIAL MEDIA – On The Spot Registration.
If you have any questions about your web/social media request, please contact Naomi “Amy” Michelin at email@example.com or 718.289.5150.
If you have any IT questions about Trackit, please contact Hugo Sanchez at Hugo.firstname.lastname@example.org 718.289.3119.
Writing for the Web Presentations
Useful and Important Links for Adherence to Web Accessibility
Accessibility – ADA Compliance – Americans with Disabilities Act (ADA) Standards for Accessible Design published in 2010 by the Department of Justice. These are the standards that all electronic and information technology meet to ensure accessibility for people with disabilities.
Content Management System (CMS) – Software application used to create and update web pages and web content. BCC’s CMS is WordPress. All College departments/divisions are required to use WordPress to maintain the content of their respective sections.
Domain – The internet address and name of a website and all its subpages, owned by a person or institution. The BCC web domain is www.bcc.cuny.edu.
Microcontent – Short content, like headlines, which need to be immediately clear and inviting to a reader, and which still make sense when removed from their original context.
Published – Content that is “live” (visible to the public) on the Web.
Responsive Design – A single website designed to detect a visitor’s device, screen size, and orientation and change the layout accordingly.
Search Engine Optimization (SEO) – SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine.
Usability – Usability addresses a site’s organization, navigation, and logic. It is about tasks, interactions and goals. It measures how easily and intuitively a task can be completed or a goal accomplished.
UX – User Experience: how the visitor feels after leaving a website.
Web Content Accessibility Guidelines (WCAG) – part of a series of web accessibility guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C).
World Wide Web Consortium (W3C) – the main international standards organization for the Internet.
Web Content: Any content or data created by BCC’s faculty and staff and published on the College’s website to represent the work of the college, department or unit.
My (Amy’s) top 3 picks
Place – Salt Lake Community College
Show – Elon University
Automatic Readability Checker – This is a great tool to measure the reading level and grade level of your text. It can help you determine if your writing is at a suitable reading level for your audience. The site explains all the different scales that can be used to determine the readability of your content. All you need to do is copy your text and paste it into the window on the page and click the Check Text button. Remember to check the box that says that you are human and voila, your results appear.