Create a new webpage protocol (.pdf)


In an effort to help expedite all Communication and Marketing requests, we have implemented a new tracking system for your upcoming projects. We now use Trackit, the same workorder system as the IT department.

It is a simple and intuitive tool that will help us to communicate better and facilitate your requests in a much more timely manner.

To use simply go to:  Once there, click on Communications and Marketing and sign in with your BCC credentials.

Once you have all the information i.e. copy, artwork, sizes, etc. please type the details of your request in the “Work Order Description” box.  Be sure to submit your copy as a Microsoft Word document as an attachment. With regard to graphic design requests, please type the details of your request in the “Work Order Description” and be sure to include all desired artwork, logos etc.

All website projects and requests for social media marketing should be submitted through ServiceNow as well. The submission process is exactly the same. The only difference is when you fill in the “Summary” please be sure to indicate if the nature of your project is web or social media based. For example: WEB – homepage billboard needed for Convocation or SOCIAL MEDIA – On The Spot Registration.

If you have any questions about your design request, please contact Therese LeMelle at 718.289.5060.

If you have any questions about your web/social media request, please contact Scott Oscher at

If you have any IT questions about ServiceNow, please contact Manuel Decena at 718.289.5776.


Writing for the Web Presentations

Training Powerpoints

BCC Writing for the Web Training – Academic Depts

BCC Writing for the Web training – Administrative Depts

Useful and Important Links for Adherence to Web Accessibility

Web Content Accessibility Guidelines (WCAG) 

Comprehensive Accessibility Guidelines from WebAIM

WAVE Web Accessibility Evaluation Tool

Tech Terms

Accessibility – ADA Compliance – Americans with Disabilities Act (ADA) Standards for Accessible Design published in 2010 by the Department of Justice. These are the standards that all electronic and information technology meet to ensure accessibility for people with disabilities.

Content Management System (CMS) – Software application used to create and update web pages and web content.  BCC’s CMS is WordPress. All College departments/divisions are required to use WordPress to maintain the content of their respective sections.

Domain – The internet address and name of a website and all its subpages, owned by a person or institution.  The BCC web domain is

Microcontent – Short content, like headlines, which need to be immediately clear and inviting to a reader, and which still make sense when removed from their original context.

Published – Content that is “live” (visible to the public) on the Web.

Responsive Design – A single website designed to detect a visitor’s device, screen size, and orientation and change the layout accordingly.

Search Engine Optimization (SEO) – SEO is increasing the number of website visitors by getting the site to appear high on results returned by a search engine.

Usability – Usability addresses a site’s organization, navigation, and logic. It is about tasks, interactions and goals. It measures how easily and intuitively a task can be completed or a goal accomplished.

UX – User Experience: how the visitor feels after leaving a website.

Web Content Accessibility Guidelines (WCAG) – part of a series of web accessibility guidelines published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C).

World Wide Web Consortium (W3C) – the main international standards organization for the Internet.

Web Content: Any content or data created by BCC’s faculty and staff and published on the College’s website to represent the work of the college, department or unit.

My (Amy’s) top 3 picks

Win – The University of Texas at Austin

Place – Salt Lake Community College

Show – Elon University

Readability Tool

Automatic Readability Checker – This is a great tool to measure the reading level and grade level of your text. It can help you determine if your writing is at a suitable reading level for your audience. The site explains all the different scales that can be used to determine the readability of your content. All you need to do is copy your text and paste it into the window on the page and click the Check Text button. Remember to check the box that says that you are human and voila, your results appear.

Writing for the Web – Interesting Articles from Nielsen Norman Group – NN/g

The Four Dimensions of Tone of Voice – NN/g

How Users Read on the Web – NN/g

Legibility, Readability, and Comprehension: Making Users Read Your Words – NN/g

Writing Style for Print vs. Web – NN/g

Reading Content on Mobile Devices – NN/g

F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile) – NN/g

How Chunking Helps Content Processing – NN/g

Microcontent: A Few Small Words Have a Mega Impact on Business – NN/g

Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert – NN/g

“Learn More” Links: You Can Do Better – NN/g

7 Tips for Presenting Bulleted Lists in Digital Content – NN/g

Plain Language Is for Everyone, Even Experts – NN/g

Writing Digital Copy for Domain Experts – NN/g

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