BCC is an inclusive environment. Our communications should reflect that. Our audience includes traditional students and people returning to education. Among other things, telling the BCC story communicates our values, our strategic priorities, and the qualities that set us apart from our peers.
As thousands of content pieces from colleges and universities are fighting for attention – every single day – it is imperative that Bronx Community College’s messages are consistent. When communicators deliver the same messages multiple times in multiple ways, our key audiences become familiar with the Bronx’s Story, strengthening our connections with them.
Our messaging and content strategy is accomplished through consistent themes and storytelling .
We strive for consistency in voice and tone throughout our communications, but we are also flexible.
The way you write for the web is different from the way you write for print.
A reference guide to be used as a reference to maintain a consistent editorial style.